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How to do precision marketing with social media


How to do precision marketing with social media

How-to Arena

A common trend with social media marketing is to focus on going viral and generating as many impressions as possible, however one of the most powerful aspects of social media is the ability to reach out to and engage with people who fit a very specific profile.

This session looks at a number of techniques that can be used, including some that are free, in order to not only identify but reach out and engage with precisely the people that you want to, giving you the confidence in knowing that your marketing budget isn’t being squandered on irrelevant prospects.

David Glenwright, Head of Training Services - JC Social Media



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